Directional & Creative Strategies Designed to Attract & Engage Patients
Consumer Trends in Healthcare
Increasing gradually but steadily, consumers of healthcare (aka patients) are using many of the same shopping techniques in selecting healthcare options as they are when making a purchase on Amazon. Factors such as completeness of relevant practice information, accessibility, credibility, reviews and other elements impacting the User Experience UX often sway a patient towards one provider over another. This increase in patient awareness and trend towards consumerism is valuable knowledge for savvy healthcare marketers.
PATIENTS ARE REALLY LOOKING FOR INFORMATION
Whether your objective is communicating with your existing patients or reaching out to the larger community, the OptiWell MD suite of solutions offers many avenues to educate and inform the population of your practice’s options for enhanced patient care.
With healthcare as the second-most searched category online, it is critical to position your practice to capture these potential patients by offering relevant web content that answers questions and addresses concerns.